Market Research and Market Analysis with professional expertise from Markinvest
Market research and market analysis provide company management with valuable, fact-based information that supports decision-making and helps to find new business opportunities.
Market research offers a company in-depth knowledge about new customers, their values, competitive advantages, marketing strategies and details of product development.
In addition to market research, Markinvest provides market analysis from a broad range of regions, including Finland, Sweden, Norway, Denmark, Italy, and Kazakhstan. Market analyses help identify growth opportunities and guide the company towards success.
Comprehensive Market Research and Market Analysis – information that drives your business forward
Markinvest helps company management to identify new business opportunities. These investigations are crucial for companies that want to make data-driven decisions, gain a deeper understanding of their customers, outdo their competitors and stay up-to-date with the latest industry trends.
Implementation of Market Research and Market Analysis at Markinvest
The market research process at Markinvest is designed to ensure that you receive the precise information and analysis you need to support your business. The process proceeds as follows:
- Introduction and Goal Setting: We familiarize ourselves with your company, review the research problem and together define the research objectives, timeline, reporting method and cost.
- Preparation of the Market Research Plan: We create a customized market research plan, which we present to the client for approval before proceeding.
- Pilot Interview and Data Collection: We conduct pilot interviews, finalize the plan, and collect the necessary data.
- Analysis and Final Report: We carefully analyse the collected data and prepare a comprehensive final report.
- Presentation and Conclusions: We present the results of the market research, draw conclusions, and provide recommendations for the next steps.
Markinvest’s process ensures that your market research and analysis are thorough and deliver tangible added value to your business.
The Importance of Market Research is Growing in Today’s Competitive Business World
In today’s unprecedentedly fast-paced and competitive business world, market research is more important than ever. The rapid pace of change makes up-to-date market information crucial for success.
Market research allows you to delve into and thoroughly analyse the data collected from the market. This process reveals valuable insights that strengthen decision-making, guide product development, and enhance marketing campaigns, ensuring that your company stays one step ahead of its competitors.
Market Research Helps in Planning a Go-To-Market (GTM) Strategy
Market research is an essential component of Go-To-Market (GTM) strategy planning, as it provides the fundamental information and insights that guide all aspects of the strategy.
The purpose of a Go-To-Market (GTM) strategy is to help a company successfully introduce a new product, service, or business to the market. The GTM strategy involves several important tasks, in which Markinvest can play a key role:
- Understanding the Market and Customers:
The GTM strategy helps identify target markets, customer segments and their needs. This enables the company to design a product or service that meets these needs. - Analysing the Competitive Landscape:
The strategy includes competitor analysis, assessing their strengths, weaknesses, and market positions. This helps determine how the company’s offering stands out from the competition. - Developing a Value Proposition:
The GTM strategy defines a clear value proposition that explains why customers should choose this particular product or service. This promise is a key part of marketing and sales. - Selecting Distribution Channels:
The GTM strategy outlines how and where the product or service will be brought to market. This can include distribution channels, partnerships, and other sales avenues. - Pricing:
The strategy also includes defining a pricing model that supports the company’s business objectives and meets the expectations of the target market. - Marketing and Sales Strategy:
The GTM strategy develops a plan for marketing activities and sales strategies that will bring the product or service to customers’ attention and influence purchasing behaviour. - Customer Support Planning:
The GTM strategy also includes a plan for customer service and support, ensuring that customers receive the help they need in using the product or service. - Metrics and Monitoring:
Finally, the strategy defines the metrics and monitoring methods that will be used to evaluate the success of the strategy and make necessary adjustments.
The purpose of the GTM strategy is to ensure that a new product or service is brought to market as efficiently as possible, minimizing risks and maximizing the chances of success.
Market research provides the critical information necessary for a successful Go-To-Market strategy, helping your company make data-based decisions.
Contact us
Contact us for a consultation to combine our expertise and we can discuss business strategies and produce customised market information in line with the customer’s operations and targets.
Markinvest Oy’s experts are experienced developers in the field of marketing and business, making reliable, knowledgeable and responsible partners for your company.
Pekka Peltonen
+358 40 900 022,
pekka.peltonen@markinvest.fi
